Via di Gioia Swimwear is a sustainable and ethical brand that offers a large range of bra sizes from cup A to G. Every collection is offered with tops and bottoms in different fitting styles, so that every woman can choose the fit that best suits her figure and wishes.  Inspired by the countries surrounded by the Mediterranean sea, our love for embroidery, luxurious fabrics & flattering silhouettes is reflected throughout each collection. The designs are a blend of classic Italian style and artesian workmanship, with silhouettes designed to celebrate all women’s figures. We believe swimwear is like underwear you wear in public. It should fit you like a glove and enhance your figure. No nip-slips, pinching underwires, tight straps that dig into your skin, gaping cups or pressing elastics. We’ll make sure you wear quality swimwear that makes you feel like a goddess.

Via di Gioia is a small Amsterdam-based business

Via di Gioia is actively supporting climate transition by consciously choosing low-impact materials for their products and packaging and by partnering with a reforesting initiative named One Tree Planted, to plant one tree for every completed sale

By completely avoiding plastics and only choosing FSC paper for their packaging, the brand Via di Gioia is taking good care of how their products are shipped, and explicitly suggesting their customers not dispose of their eco-packaging but reuse or repurpose it

Via di Gioia is solely funded and owned by Charlotte, an Amsterdam-based woman entrepreneur

Via di Gioia is size inclusive because their models' representation is wide and varied, including diverse ethnicities, but also because their shape and sizing system is designed to provide good support and coverage to as many body shapes as possible

Via di Gioia is a vegan brand as their product category is made solely with synthetic fibers

A slow fashion brand keeps its production good and tight: Via di Gioia is only launching one carefully designed essential collection per year

The company puts a lot of effort into making every product timeless. Not only they provide information regarding how to best care of your purchase, but also design evergreen styles in just a small selection of basic colors, with the goal of creating essential collections that are statements alongside changing trends

Via di Gioia contributes to saving the oceans by choosing to create beautiful swimwear using mainly recycled PET from discarded plastic waste, collected from the oceans. More specifically, for their current collection, they partnered with Estilmar, a Spanish company based in Barcelona that produces high-quality recycled fabrics. These fabrics are made from premium post-recycled polyester yarns Seaqual™ and Perpetual™, recovered waste from the Mediterranean Sea

Via di Gioia's commitment to ethical labor is proven by their close direct relationship with their main supplier, and their SA8000 certificate which is evidence of their intent to conduct business in a way that is fair and decent for workers and to demonstrate their adherence to the highest social standard

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